The CRM you never have to update.
An AI that reads every channel your customers reach you on, keeps a running memory of each one, and shows it to you as a CRM that is already filled in.
Sentr is the CRM itself. Working with one you already use is on the list, not built.
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The problem
Your customers are in four places. Your CRM is in none of them.
A call here, a text there, an email, an enquiry off the website. Keeping a CRM current means somebody copying all of it into a system by hand, every day, forever. Nobody does that for long.
How it works
Every channel in. One memory. One CRM.
Sentr reads everything your customers send you, keeps a running memory of each of them, and shows it as a CRM you never have to fill in.
Everything comes in
Calls, texts, email and website enquiries all arrive in the same place, instead of four places that never talk to each other.
The brain keeps the memory
It works out who is contacting you, what they want, what was agreed and what has changed since last time. Each customer has a record. Each job sits under it. Both stay current.
You open one CRM
Contacts and a pipeline in one place. Jobs move stages because the conversation moved, not because somebody remembered to drag a card.
What it reads
- Calls and voicemail
- Texts
- Website enquiries
Calls are recorded and transcribed, so what was said on the phone lands in the record with everything else. Recording rules differ by state, and some require everyone on the call to be told. That gets set up with you rather than switched on quietly.
It also reads your calendar, so it knows what is genuinely free before it offers anybody a time.
The brain
It handles the messy parts on its own.
Real messages are not tidy. People do not give dates, they do not say their name, and they change their mind halfway through. That is the part the brain is built for.
A number you have never saved
Matched to the right person and the right job, rather than filed as a stranger.
“Thursday after lunch”
Read as a time, checked against your calendar, and turned into a real slot.
A job from months ago
Somebody referring back to an old visit or quote is linked to it, not started fresh.
Somebody changing their mind
When a time or a decision changes, the record changes with it. You get what is true now, not a pile of everything ever said.
And it never acts beyond the setting you give it. How far it can go on your behalf is a dial you control, not something it decides for itself.
What it does
You decide how much of your voice it gets.
One dial, four settings. On the lowest it writes the record and texts nobody, so a misread costs you a bad note, never a bad text to a customer.
Note
Writes the record and sends nothing. You reply yourself, the way you do now.
Ask
Drafts the text and holds it until you say yes.
Reply
Texts back for you, and shows you exactly what it sent.
Book
Offers times, confirms one, and puts it in your calendar.
Early access
Stop updating your CRM.
Sentr is still being built. Join the waitlist and we will let you know when it opens.









